Influencer marketing doesn’t work? Bollocks! You just need to know how to do it right. 

We had the pleasure of working with ORSAY on a comprehensive campaign promoting a new clothing collection with a well-known influencer – Jessica Mercedes.

Let’s be frank, we covered nearly EVERY BASE of this project, from the very concept of the on-line campaign, through developing and implementing a full strategy – including of course designing all visual materials, designing and developing a dedicated app, preparing the “Are you a designer or a blogger?” quiz and a contest, all the way to supervision and development of the campaign as a whole. In other words, we were given free rein and we could do whatever we wanted.

We even dabbled in promotion a bit – we ran the social media advertising campaign, as well as a mailing campaign.

The goal was clear – increase the sales of the latest ORSAY collection.

The result exceeded our wildest expectations! We managed to reach several million people, our e-book was downloaded thousands of times, the collection was sold out… But hey, you can read more about it in our latest book on influencer marketing!